Importance of Product Design

Product Design combines ergonomics with product and business knowledge to generate ideas and concepts and convert them into physical and usable objects or services. The discipline covers the entire range of activities from concept, manufacturing, testing to product launch. Product Designers conceptualize and evaluate ideas and themes they find profitable. They make these ideas tangible through products using a systematic approach.

A product designer plays diverse roles. The designer has to be a marketing manager, product manager, industrial designer and design engineer and should be able to use the rules of good design with a view to create good products.

The latest digital technology provides designers a number of options to communicate, visualize and analyze ideas.

The designer should be creative and have analytical ability. Many industrial designers use systematic design methodologies to satisfy their creative ability. Some of the commonly used methods include sketching, research, comparative product research, prototyping, model making and testing. The products are designed keeping in mind the needs of the user and utility of the product. The product must directly relate to and be compatible with human characteristics, needs and interests.

The product should be user friendly, efficient and should look good.

The product must be good in design, value function and appearance. It must be useful to both user and manufacturer. Product designers are equipped and skilled to visualize a concept and bring it to reality.
They have a good knowledge of engineering and are well versed with the concepts of industrial design,

The product designer must have a good idea of the concept and should be able to refine the concept as he goes along. The designer should be able to work on creating the product after looking into all aspects of the product. The designer should be able to put all the activities relating to the launch of the product in a schedule and be able to work within the schedule with a minimum cost and budget overrun.